Why successful businesses invest in their company names and how a great company name will benefit you?
Your company name speaks volumes about your vision and mission. It is possible that a number of people are providing similar products and/or services as you are. What helps you stand out? What will your clients first notice about your company? What will stay the same, even when everything (employees, offices, products, services) changes? – It’s your company name.
Your company name is the first thing that your customers will hear from you when you meet them or call them. It’s a permanent choice that you will soon be making. It should be unique, easy to pronounce and spell, meaningfully derived, aligned to your values, vision and mission, available with the Registrar of Companies (RoC) and most importantly it should be available with a short and memorable domain name, preferably a .com.
Your website address and official email IDs shouldn’t be like ALongUnreadableSentence. They should be easy to type on smartphones. Facebook bought FB.com for Rs 56 Crores. Standard Chartered Bank has SC.com, Lufthansa has got LH.com, Hewlett Packard has HP.com, British Airways has BA.com, American Airlines has AA.com, Reliance acquired Jio.com. These are not something that they got by fluke.They have invested crores of rupees in their names so that it’s easy for their customers to remember – e.g. AskHR@sc.com (Which is better than hr@StandardChartered.com) or book@LH.com, firstname.lastname@example.org or Support@fb.com.
I can help you get a great company name, which is available for RoC registration and with short and memorable domain names. A unique company name, that is easy for your clients to spell, pronounce and remember, can modestly improve your sales by 5-10% and Return on Advertising Spend (ROAS) by 10-30% -- Now that’s something worth investing in! Ankur Varshney - Founder and Naming Consultant @Bizonym
We worked with Sri Langta Baba Steels Pvt Ltd to give their main product, TMT steel bars, a new identity with the name Tufcon which was essentially derived from the sound of the words Tough (tuf-) and Construction.
Domain Name Booked: Tufcon.com
L&T Technology Services' Product Team approached us with a project - to rename their AI-based product 'Integrated m-Care', which is a condition-based Predictive Maintenance System that avoids untimely plant shutdowns by telling the operator the condition of the plant-machinery well in advance such that appropriate action can be taken. The name Avertle is derived from the word Avert i.e. to avoid - any untimely plant shutdowns or halts.
Domain Name Booked: Avertle.com
We worked with the prestigious multinational ANA Groups', Indian Oils & Fats subsidiary, to name their Edible Oil & Fats brands. A number of options were presented to the client out of which they deemed CookPal and WeFit to be fit for their Edible Oils' brand. The names have been registered in the category of Edible food products as well. The project was both interesting and challenging at the same time considering the number of options presented and the trademark classes involved.
Domain Names were not requested for
All names Pre-Screened for Trademark, RoC/MCA and/or ExactMatch.com Domain Availability
Usually, Self-funded Startups looking for names available in RoC OR Individuals planning to sell goods online, looking for trademarkable name options OR Ecommerce/Mobile App based businesses seeking short and memorable brandable domain names.
Generally, existing Manufacturing / Trading businesses introducing new brands, products or companies OR Ecommerce/Mobile App based startups looking for relevant ExactMatch.com domains OR Restaurateurs seeking cuisine and theme specific names.
Suitable for established business houses planning to launch a new brand or company OR Hospitals/Schools/Hotels looking for unique & meaningful name options OR Tech Entrepreneurs seeking a memorable domain name, willing to invest in a premium domain name.
Appropriate for established business houses looking for trademarkable names for products or brands to be mass marketed e.g. FMCG Giants, Automobile Companies, Well Known OEMs OR VC funded Tech-Startups seeking rare premium domain names.