Why should you invest 1-10% of your initial business investment in a good website name?
When you start an ecommerce website or any other online business, you usually don’t rent or buy a physical place, you just start with a simple website, that would be improvised upon, over time. The visitor traffic on a website is equivalent to the “footfall” in the physical world. The website name you choose today is the ‘virtual real estate’, which will be a factor in determining the success of your business. It’s like the locality where you would be setting up your shop. It’s a permanent choice that you will be making at the very foundation of your online venture.
You would be investing a lot of time and money in creating the website, writing compelling content and product descriptions and then spend a fortune on advertising it every month (SEO, SMO, PPC and Conventional Marketing), so that you get online visitors who pay to buy your products and services. Let me ask you this - What would you be promoting all along? – You would be promoting a name. You would be investing Lacs (if not crores) within a year, in promoting the website name you choose today.
You will form a brand out of your name and/or an app out of your website. All your official email IDs would be created on your domain name. Make sure the domain name you choose is not a www.LongUnreadableName.com otherwise your email IDs would look like YourName@LongUnreadbaleName.com. Don’t get too creative and end up coining something like Viddyoze.com (Yes, it exists! An online video creation app) – the confusion in spelling, will cost you a substantial percentage of your customers. Don’t settle for a .in, .co or .net domain name, just because it is available and .com is not, it would jeopardize your SEO and marketing efforts.
I can write for days about “how you should and shouldn’t name your website?” OR I can simply name it for you, just like I have done for several other clients of mine. Ankur Varshney - Founder and Naming Consultant @Bizonym
We worked with Sri Langta Baba Steels Pvt Ltd to give their main product, TMT steel bars, a new identity with the name Tufcon which was essentially derived from the sound of the words Tough (tuf-) and Construction.
Domain Name Booked: Tufcon.com
L&T Technology Services' Product Team approached us with a project - to rename their AI-based product 'Integrated m-Care', which is a condition-based Predictive Maintenance System that avoids untimely plant shutdowns by telling the operator the condition of the plant-machinery well in advance such that appropriate action can be taken. The name Avertle is derived from the word Avert i.e. to avoid - any untimely plant shutdowns or halts.
Domain Name Booked: Avertle.com
We worked with the prestigious multinational ANA Groups', Indian Oils & Fats subsidiary, to name their Edible Oil & Fats brands. A number of options were presented to the client out of which they deemed CookPal and WeFit to be fit for their Edible Oils' brand. The names have been registered in the category of Edible food products as well. The project was both interesting and challenging at the same time considering the number of options presented and the trademark classes involved.
Domain Names were not requested for
Now Rs 29,990/-
You Save Rs 12,000/-
All names Pre-Screened for Trademark, RoC/MCA and/or ExactMatch.com Domain Availability
Usually, Self-funded Startups looking for names available in RoC OR Individuals planning to sell goods online, looking for trademarkable name options OR Ecommerce/Mobile App based businesses seeking short and memorable brandable domain names.
Now Rs 54,990/-
You Save Rs 30,000/-
Generally, existing Manufacturing / Trading businesses introducing new brands, products or companies OR Ecommerce/Mobile App based startups looking for relevant ExactMatch.com domains OR Restaurateurs seeking cuisine and theme specific names.
Now Rs 98,500/-
You Save Rs 50,500/-
Suitable for established business houses planning to launch a new brand or company OR Hospitals/Schools/Hotels looking for unique & meaningful name options OR Tech Entrepreneurs seeking a memorable domain name, willing to invest in a premium domain name.
Now Rs 1.75Lacs
You Save Rs 90,000/-
Appropriate for established business houses looking for trademarkable names for products or brands to be mass marketed e.g. FMCG Giants, Automobile Companies, Well Known OEMs OR VC funded Tech-Startups seeking rare premium domain names.